Ballyhass Adventure Centre reached out to me as they wanted create two mascot to help them communicate with their audience.
The issue they were facing was creating cohesive messaging across two of their series. Their B to C operation which was aimed at families and kids and their B to B offering which was aimed at their corporate clients.
The character were developed with careful cosideration and a collaborative process. The end result was two icon characters that would be instantly recognised. One for each of the key audience while maintaining a cohesive and recognisable visual language. I further developed the visual language by creating icons and design assets.